As we mentioned in our story, ethically-sourced coffee— and the welfare of our producers— are the foundation on which we’ve built Khomanta. While Fair Trade does a lot of good and helps protect producers all over the world, it still falls short of what our farmers truly deserve.
So few realize the journey from farm to cup in the coffee industry is long and arduous. Most hard-working producers that make your morning cup so enjoyable (and even possible) live well below the poverty line. Behind almost every specialty and gourmet coffee, there’s a farming family struggling to make ends meet. We can do better than this— and show more gratitude for these skilled growers by improving their lives with every purchase.
While we always pay above Fair Trade prices for our coffee, there is more to our program than just its price. We respect the Fair Trade program and the protections it offers; there has been no better pioneer for better quality life for coffee industry farmers than the Fair Trade label. That said, Fair Trade certification isn't economically viable for most coffee producers. It also doesn't guarantee the producer is paid what we, the consumer, would expect to be called “fair.”
Pressured also by high demands and low profits from coffee production, growers are sometimes given no choice but to bypass Fair Trade certification. In order to get earlier payouts, farmers often sell harvests at much lower prices by any means possible—usually to pay off farm loans or provide for their families right away.
More often than not, the long process of Fair Trade certification doesn’t always take this reality into consideration. When given a choice, farmers that struggle the most will choose money today— instead of deferred higher profits tomorrow— every time.
We want Khomanta to make strides beyond Fair Trade. Here’s how:
- Through direct trade relationships, not just prices.
Coffee producers are usually members of coffee grower associations or coops, stable organizations that work to guarantee payouts harvest after harvest. Khomanta strives to be in a very similar position as these organizations: We aim to secure this very same stability for and with farmers, and only if this support reduces or doesn’t add risk to their livelihood.
- By establishing the Khomanta profit sharing program.
This program pays bonuses directly to producers based on profits we earn selling the specific coffee labels their coffee becomes. Bonuses are paid out multiple times a year, and we’re happy to report that producers make over 100% more per lb of coffee over the current organic Fair Trade price— that’s all on top of the organic Fair Trade prices we pay outright for their raw coffee to begin with.
Compared to Khomanta, the standard way coffee growers make money is only once per year when they sell their harvest. Alternatively, Khomanta’s bonuses offer producers and their families a well-deserved bit of relief throughout the year.
- By helping producers improve their farms’ intrinsic values.
We also go above and beyond profit sharing. We recognize how hard it is to "see the forest for the trees" when working with minimal resources and constantly choosing between welfare of farm or family.
Khomanta works directly with producers to improve many aspects of their production, such as agronomic analysis, 0% interest loans, better harvesting and fermentation tools, and educational resources. All of these immediately translate to higher quality coffee, higher ROI for farmers, and more enjoyment for you— and your brew.
Khomanta’s aim: to put more money in the pockets of producers so they can invest in their farms, their families, lead higher quality lives, and grow better and better coffee.
We work hard assuring that farmers— instead of just ourselves and our consumers— enjoy the fruits of their globally appreciated labor, from farm to cup and back again.